Now, 23 years after Apache was founded in 1993, Matrix sometimes is cited incorrectly as a new shaftmaker that came out of nowhere. It is simply a matter of individual preference.įollowing Choi, the next big assist for Matrix came from TaylorMade, which designated the shaftmaker as one of its primary suppliers.
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Choi later switched back to steel iron shafts, but the Apache/Matrix name was starting to slowly building a following in the graphite shaft universe. Most Tour players, including Choi, Fowler and Gomez, are not paid to use a particular shaft brand.
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Choi created a buzz in 2004-2005 when he used bright orange Apache shafts on the PGA Tour. To be honest, some of the consumer confusion came from the name of the shaftmaker, which originally was Apache but later was changed to Matrix. K.J. Jude, Sony Open in Hawaii) - all with the SpeedRulz shaft. In the last 10 months, Fowler has won three tournaments (Players Championship, Scottish Open, Deutsche Bank Championship) and Gomez two (FedEx St.
#MATRIX VLCT SHAFT FOR AMP CELL DRIVER MOVIE#
Many ordinary golfers, though, know more about Matrix the movie than they do Matrix the golf shaft.īut that is changing, thanks in large part to the new Matrix SpeedRulz driver shaft and PGA Tour players Rickie Fowler and Fabian Gomez. The Golf Center at the Highlands, Carrollton Texasįor more than 20 years, the graphite golf shaft manufacturer known as Matrix has retained something of a cult following among touring professionals and highly skilled amateurs. By Russ Ryden & Jim Achenbach Russ Ryden, Fit2Score, A Dallas Fort Worth Club Fitter & Club Maker